For any blogger wishing to monetise their blog through paid guest posts, collaborative posts or general sponsored posts in some way such as gifting, Domain Authority is vital. Prospective collaborative partners with check your score and assess whether you are worthwhile working with. So, the higher your score the better your chances.
What is domain authority
According to Moz.com, the foremost authority on domain authority:
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time.
So basically, you are looking to build good quality links to your own site. The better the domain authority of the site linking to yours the better that will be for your own score.
So what has changed
Moz have changed their algorithm. Oh, those algorithms! Instagrammers lost it when Instagram changed theirs that hampered discoverability.
On the 5th March 2019, the new algorithm came into place. I am not an SEO or domain authority expert and therefore I think it’s best if you really want to know more that you visit their announcement.
It’s all relative, apparently
So as of today, my domain authority has dropped from 23 to 16. But, according to Moz, I should be looking at relativity. Really?
I agree that domain authority as a stand-alone number is not much use. It’s only useful when comparing to other sites, i.e. your score relative to theirs.
Apparently, we are to communicate this change with our clients etc. Erm, ok then.
So, an SEO blogger outreach company are going to listen to me when I tell them that I should be paid the same for a collaborative post now my score is 16 as what I was when it was 23? I don’t think so. They just won’t.
How will it affect me
Okay, the reality is that I am not a full-time blogger. I blog in my spare time more for the enjoyment of writing that making any money.
I do admit that I’ve made a small amount that covers the costs of running the blog with a little pocket money as a bonus. So, if this dries up as a result of my score dropping like a stone then it’s not going to bother me greatly.
But, I know full-time bloggers too. I hope they are the lucky ones whose score has risen and not fallen.
I guess I’ll just have to work a bit harder to grow my score. Or, just keep doing what I’m doing and enjoy it.
Thanks for reading
Dave
