Whether you’re trying to enhance your career or try something new, you may need to focus on marketing yourself to appeal to new companies or clients. But if you’ve never done this before (or at least for a while), you may not know where to begin. If you’re planning on freelancing, you need to learn as soon as possible to boost your chances of success, so here are a few tips to help freelancers market their business.
Social Media
Social media is arguably the most powerful modern tool for freelancers. You can reach anyone anywhere by using keywords and digital ads to market your business. If you’re trying to get your freelancing career off the ground, social media is the best place to start. You can post examples of your writing or photographs and link to your Instagram or other page so people can see what you can do.
Website
All businesses need a website, so your freelance business should be no different. Here, you can post your portfolio ads as well as information about who you are and what you can do, which can attract potential clients, especially when your page is optimised for SEO. The good news is that you can find a quality free website builder that gives you the basic framework and templates, although purchasing a domain may cost you more if you want to appear legitimate.
Marketing
There are various marketing methods you can consider to promote your business. These include digital ads and marketing, and email segmentation, but also more unique methods such as a vehicle livery that could include your business name and contact details. With this, you are always promoting your company whenever you get in the car, whether running errands or going on a trip. You never know, someone might see your information and get in touch to see what you can do for them.
Platform Posts
Freelancers can also utilise multiple platforms to create a portfolio and establish a professional profile. If you’re a freelance writer, using sites like Medium can help you showcase your talents and give you the chance to write about the things you want to write about, which could open doors for you to get into your preferred niche or industry. For photographers, hosting some of your pictures on Shutterstock or Unsplash will also benefit you and could help you connect with clients looking for a professional photographer.
Competitions
If you’re looking for ways to market yourself and maybe make some money at the same time, entering local competitions could be the boost you need. Many weekly or annual competitions offer cash prizes and give you the chance to increase your exposure, which could provide a more authentic platform to showcase your work. You can check out writing contests or photography competitions to get industry recognition and potentially connect you with employers or clients who love your work.
Getting Down to Business
Freelancing can be a tough gig, whether you’re a freelance writer, photographer, or developer. Whatever path you choose, these tips can help you expand your reach and boost awareness to ensure you can find clients that could become long-term options.